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Our Core Principles


Common Sense: We seek and embrace truth, going where the facts take us. We practice intellectual integrity, and welcome intellectual diversity. We encourage the free exchange of ideas —  the lynchpin for freedom itself.

Free Enterprise: We believe it’s the greatest wealth-builder and anti-poverty program the world has ever known. Free-enterprise encourages innovation, excellence, and community, whether at Google, or in small businesses right here in our New Trier villages.

The Golden Rule:  We believe in building community not dividing Americans, and treating each other with  civility even when we robustly disagree. We believe that ensuring our country’s founding principles are extended to every American is the best way to secure liberty; build civil society; and free individuals, families, and communities to flourish.